Solutions

Vast amounts of information are collected by organisations as part of their daily business.

Datawere specialises in helping you to monetise information, establishing processes that will allow you to use the data more effectively to reduce costs and increase revenues.

We do this by working with you to help improve efficiencies or to identify products and services that can be developed using the information you collect.

marketing-initiatives
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 DATAWERE IS ABLE TO HELP YOU IN THREE CORE AREAS

BUSINESS IMPROVEMENT

  • Balanced Scorecard Applications
  • Branch / Sales Territory Analysis
  • Business Reporting
  • New Product development

CUSTOMER UNDERSTANDING

  • Customer Analysis
  • Churn / Retention Analysis
  • Customer Segmentation
  • Profitability Modeling

MARKETING INITIATIVES

  • Propensity Modeling
  • Profitability Analysis
  • Acquisition / Cross sell / Up-sell targeting
  • Campaign Management

 

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Business Improvement

Organisations collect a wealth of information as part of their daily business. However when it comes to management decisioning many companies will only draw upon their financial and sales information to understand how their business is performing.

This means they are probably using less that 50% of the information at their disposal to make key decisions about performance and how to improve it.

Datawere can help you operationalize this valuable information source. Ensuring that you are in a better position to make the right decision at the right time.

Customer Understanding

Data is becoming easier to collect and hold and more companies are making greater use of the internet to communicate with their customers. The result is that the volume of information businesses collects is expanding exponentially, giving rise to the concept of Big Data.

Datawere has the expertise to help you make sense of this information, providing you with greater customer understanding and more importantly the ability to communicate with your customers one-to-one.

Marketing Initiatives

Most organisations have access to more information on their customers than ever before.

The question this gives rise to is how to interpret all this data and where to begin?

At Datawere we have the experience to guide you through this process so that you can run more effective marketing campaigns, improving the relationships that you have with your customers, and encouraging them to use your products and services more frequently.