 Data! Data! Data! He cried impatiently I can’t make bricks without clay!– Sherlock Holmes Errors using inadequate data are much less than those using no data at all.– Charles Babbage  What gets measured gets managed- Peter Drucker  Acquiring new customers can cost 5 to 10 times moreThan the costs involved in satisfying and retaining current customers- Phillip Kotler  The simplest explanation is more likely to be accurate than a complex one- Occam’s razor |
